Headquartered in Chicago, Illinois, TrueRoll was founded in 2018 with the goal of improving property tax accuracy by empowering governments with data science and automation. TrueRoll works with more than 100 government offices in 13 states to help modernize their homestead monitoring processes, improve compliance, return millions of dollars in revenue, and save office staff time. Brian Utley led a recapitalization of the company in 2022 and is currently in the midst of executing its growth strategy.